Mark Zuckerberg fires back at Tim Cook's Facebook criticism — 'extremely glib'

Facebook CEO Mark Zuckerberg fired back at Tim Cook, arguing the Apple CEO's recent criticism about the social media company was "extremely glib."

Cook criticized Facebook last week during an interview with Recode's Kara Swisher and MSNBC's Chris Hayes, saying he "wouldn't be" in the situation Zuckerberg has found himself in and questioned the practice of monetizing user data on social platforms.

"You know, I find that argument, that if you're not paying that somehow we can't care about you, to be extremely glib. And not at all aligned with the truth," Zuckerberg said in a podcast published Monday.

"The reality here is that if you want to build a service that helps connect everyone in the world, then there are a lot of people who can't afford to pay," he added. "And therefore, as with a lot of media, having an advertising-supported model is the only rational model that can support building this service to reach people."

Zuckerberg came under fire over Facebook's privacy practices in the wake of revelations that Cambridge Analytica improperly gained access to data from more than 50 million user profiles. The profile information was used for targeted political ads.

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