They can be purchased in China for the equivalent of $330 and come in silver wing gray color. Unfortunately, chances are very slim that these special edition Beats Solo3 wireless headphones will ever make it outside China, but you'll definitely be able to order a pair if you're willing to pay the customs fees.
Technically, they're not different from the regular Beats Solo3 headphones available in the rest of the world, but Apple may sell only a limited number of units. If Apple decides to bring these “New Year Special Edition” Beats Solo3 headphones to other countries, they shouldn't cost more than $350.
It's worth mentioning that customers in China can pick these ones up for just $28 per month for 12 months (interest-free) if they can't afford to pay the whole amount upfront.
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