Call of Duty: Black Ops 4 is off to a fast start. Activision announced in a press release that the newest Call of Duty instalment broke Activision's record for the "biggest day one digital release" in the company's history. Digital sales of the Treyarch-developed shooter surpassed the previous digital day one sales record-holder, 2017's Call of Duty: WWII.
In addition to setting internal records at Activision, Black Ops 4 had the strongest day one digital full game sales on PlayStation 4 in the history of the platform for any game. Black Ops 4 also broke the Xbox One record for best-selling digital game of all time for Activision.
Black Ops 4 is also available on PC via Battle.net--and it was a success there as well. According to Activision, Black Ops 4 PC sales on Battle.net more than doubled the launch-day sales of Call of Duty: WWII, which was available on Steam. Black Ops 4, meanwhile, is available exclusively through Battle.net.
Across all platforms, the number of players who connected Black Ops 4 online on the first day increased from Call of Duty: WWII, though Activision did not provide any details on how dramatic the increase was.
Black Ops 4 launched on October 12 for PS4, Xbox One, and PC. Unlike almost every previous instalment in the mainline franchise, Black Ops 4 does not feature a traditional campaign. It does, however, have an ambitious new mode in the form of the battle royale mode Blackout, which is Call of Duty's response to PUBG and Fortnite. The game also includes new storylines in the fan-favourite Zombies mode, which developer Treyarch created.
According to a Nielsen survey, Black Ops 4 is the most anticipated game of the holiday 2018 shopping season. GameSpot is currently playing Black Ops 4 for review, and you can check out our early impressions of Blackout, Zombies, Multiplayer, and more.
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