TOKYO—Sony Corp. is helping Japanese taxi firms improve their services, competing against ride-hailing giants Uber Technologies Inc. and China’s Didi Chuxing Technology Co., along with Toyota Motor Corp., in the race for business ahead of the 2020 Olympics.
They are fighting over share of a market that’s so far been largely untapped by both technology and ride-hailing firms, due to strict regulations protecting the country’s large taxi fleets and public transportation services.
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